HomeUK Wrestling SceneUS Wrestling SceneInternational Wrestling SceneVideo GamesMMABlogsWrestling NewsMisc
Wrestling 101: Wrestling News, Views and Reviews US Wrestling Scene - WWE, TNA and more
Contact | Feedback | About Us | FAQ | Advertising | Bookmark Us | Feeds

US Scene News
US Scene Blogs
US Scene Articles
US Scene Interviews
US Scene Profiles
Wrestling Reviews
  Wrestling Book Reviews
  WWE DVD Reviews
  Classic WWF Video and DVD Reviews
  WWE UMD Reviews
  TNA DVD Reviews
  Indy Wrestling DVD Reviews
  Wrestling CD Reviews
  Wrestling Figure Reviews
Wrestling Forum

Wrestling101 - Community

Read our latest Interviews below:

Wrestling Interviews

Wrestling101 - Poll
Wrestling101 - Partners
Wrestling101 - Info

WWE UK Tour
UK: WWE at Butlins in 2010
TNA UK Tour
Wrestling Reviews
MMA Reviews
Wrestling Blogs

Wrestling101 - Shop

Bad Medicine



23 August 2003

Wrestling 101 UK Scene RSS Feed | Feeds

Let me take you back to the recent past. The WWE was struggling; buy rates were down, fans were turning away and the product was stale. Then Shane McMahon appearing on Nitro, in the middle of Raw, and suggesting that he was about to take over the recently purchased WCW. It was a great idea. McMahon v McMahon, brand v brand. Of course, the Invasion angle was so badly handled that it crippled WCW, and it was folded into its more successful parent. The biggest storyline of that or any year, and the best reaction Vince got from the fans was a yawn.

He needed to do something big, to grab our attention. And he didn't disappoint. He split the roster-what a rabbit out of the hat that was. The thought of Raw versus Smackdown was golden. And he showed how serious he was when he unveiled Raw's new CEO. Hands up if you thought it would be Eric Bischoff…liars! We never expected it-Vince's nemesis, the man who caused him such a pain in the wallet, running one of his programmes? Vince realised Eric was the best at what he does and he swallowed his ego because it was the best thing for the company.

Now the stage was set-Eric v Shane/Vince. This would bring the fans back, this would get business moving again, this would pep the product up.

And twelve months later, what do we find? Buy rates are down, fans are turning away, the product is…you know the rest.

So where did it all go wrong? The idea was sound, but Vince has a blind spot. A family-sized blind spot. In fact, a daughter-sized blind spot. He gave the plum Smackdown role to Stephanie, a woman who has a proven record of not being up to the job (see Invasion), and then compounded the problem by handing her the pencil too. Bischoff, in some of the best form of his life, had nothing to play off, and so the Raw v Smackdown rivalry was forgotten-and with it the reason for the roster split. We know which family member should have been heading up Smackdown-Shane; rumour has it that he doesn't like the limelight, but for the good of the company he should have been gently coaxed. Shane is a natural, he draws crowd heat effortlessly, is excellent behind the stick and takes bumps that he shouldn't (anyone who saw his 30ft backward fall from scaffolding at Summerslam a few years ago will never forget it)-he's the one to exploit a winning angle. If Steph wants acting experience, there are classes daddy can send her too, rather than letting her stink up the airwaves.

So although the vitally important Roster Split storyline was mismanaged from day one, it was doomed to fail. There are fundamental problems within the WWE, which will prevent any positive moves. And to look at those, we need a little economics lesson.

Now don't worry, you won't have to do sums, or even work a calculator, so stop sweating. Vince's main problem is competition. Vinnie is a businessman. He believes in market economics, survival of the fittest, and it must have been the fulfilment of his business career when he bought WCW. He had won. He was the only game in town. Yet Vince also knows that in any market economy there must be competition-it provides checks on rampant profiteering and forces companies to constantly develop their product. Vince has no competition.

For as long as fans can remember, there has always been a two-Federation rivalry. WWF/E V NWA/WCW was a fight to the death. The two brands had their own distinctive styles, they even stood for different things. WWF had the edge financially, but NWA seemed purer-pizzazz against wrestling (through the 80's the NWA/WCW champ was Ric Flair, the WWF/E had Hogan-Je reste ma valise (and no, I won't translate it)). Fans loved either one or the other-but seldom both. The feud ran and ran, and why? Because the feud was about more than just wrestling-it was about money. Crockett/Turner and McMahon stood to lose more than just face if they made a mistake. They could be potentially penniless, and fans love to see proud men humbled, even destroyed. Humiliation sells, and if you don't agree, just take a look at Survivor, or Jackass…I could go on.

Fans aren't stupid (although I'm willing to have a second look at that one), they know how much Vince is earning, and they don't need to be reminded each week by his boorish soliloquy. Uncle Vince wins whatever happens, and when you grasp that nasty little fact, wrestling matches become meaningless-winners and losers are all the same, they all belong to Vince, every match adds to his swollen bank balance. Fans have turned away because the WWE has no edge any more; it's the world according to Vince, it has no danger or EXCITEMENT.

Raw and Smackdown can reinvigorate the WWE. They need to reinvent themselves-move away from Vinnie and the corporate WWE. And here's where the bad medicine starts-it's necessary, but painful. The WWE needs to look to Ohio.

What do hot young talents John Cena, Chris Nowinski and Randy Orton have in common with the Big Slow and Val Venis? They've all had a stint in Ohio Valley Wrestling, either as a proving ground or in an attempt to rekindle their enthusiasm. OVW is a great feeder promotion for WWE, and produces excitement that it's parent could do with. So how does OVW do it? By letting Jim Cornette run the Federation as he sees fit; Vinnie provides the money and support, but Jimbo makes the choices.

Both Raw and Smackdown need to distance themselves from daddy Vince, and get some independence at the same time. There are no half-measures here, the remedy has to be drastic. Both brands must move from Stamford and re-establish themselves in different parts of the country. Remember the wrestling territories? It's an old idea, but it worked, and can again. From their new bases, both brands should run their own operations in their own areas, for example Raw taking the South and Smackdown relocating to the Midwest-promoting house shows around those territories but running nationally syndicated weekly TV shows. Vinnie should give them a budget, but then leave them to manage it themselves, with their own management teams writing, spending, hiring and firing. Both brands would stand or fall on their decisions, and fans should be made aware which of the Federations are doing better-if one of the brands is doing badly, they would have to cope, with no bail outs.

It would be fascinating to see which style they choose; a CZW trash approach or a super-stiff ROH technique, for instance? Whether they would blood new talent or continue with the well-paid star names? (Any wrestlers surplus to requirements could have a one-way ticket to the loving arms of James E).

This would go some way to reinstituting the most successful wrestling feud ever; two seemingly independent Federations in a battle to the death but hardly acknowledging each other. Fans will watch because there is something at stake-one of the Federations could fail and fold if they make mistakes. And I've already explained how interesting that is. Each Federation has it's own potential; it all depends where the management chooses to take them. And with Vince showing just a benign, passive interest, he can count the money that fans will be able to believe is no longer going to him.

And as I wrote the last sentence, I realised why this great, potentially life saving idea, will never happen. Vinnie Mac will never give up his weekly spotlight. In the past, the WWE was about wrestling; now, the WWE is about the McMahon family-it's like the Osbournes with grappling interludes. Vince clearly loves his weekly rants, but the audience only boo him because he attacks a wrestler they like or because they know they're supposed to in the call-response of the show-they don't wait with bated breath for Big V's next appearance. His shtick is played out, but he's stuck in the glory days with Austin, unable to move on.

Vince has always been great with difficult business decisions, and this is the hardest one he'll ever have to make. He has to take a long look at himself and admit that the WWE is suffering through association with him. To recognise that the company you built will do better without you is a terrible moment. McMahon has always placed himself at the forefront of the WWE, either as a play-by-play man (yes, you may wince now), or as its larger-than-life boss-to remove himself now would mean a sizable reduction in ego, and perhaps the end of him as a player. But if Vince has the grapefruits, he will do it. For the WWE to grow, his appearances must shrink.

Doctor Cynic can save the patient, but the surgery is drastic and the wounds deep. I prescribe regular doses of new thinking, with complete Vince rest for at least a year and 40mgs of Christopher Daniels and Lo Ki every week. Oh, and a Big Show enema once a month, just to remind you how bad things were.

Next! Ah yes, Mr Jarrett, what seems to be the trouble?

The Cynic

Share

Click here to view the NEW Wrestling 101 website!

READ THE LATEST:

Wrestling News | WWE Show Reports | Features | Reviews | Blogs

 

 


.

Wrestling101 - Articles
WWE Undertaker's Deadliest Matches DVD ReviewBy Draven Cage - 09/26/2010 10:37 PMWWE Best PPV Matches of the Year 2009-2010 DVD ReviewBy Draven Cage - 09/01/2010 9:00 PMWWE Live in the UK (April 2010) DVD ReviewBy Draven Cage - 08/17/2010 10:39 PMWWE Wrestlemania 26 DVD ReviewBy Draven Cage - 08/07/2010 11:28 PMWWE Rumble Road: Untold Stories from Outside the Ring Book ReviewBy Dante Spears - 08/07/2010 10:56 PMWWE Elimination Chamber 2010 DVD ReviewBy Draven Cage - 07/28/2010 8:25 PMWWE Royal Rumble 2010 DVD ReviewBy Draven Cage - 07/25/2010 11:23 AMWWE Hart & Soul: The Hart Family Anthology DVD ReviewBy Draven Cage - 07/15/2010 10:30 PMWWE: Shawn Michaels - My Journey DVD ReviewBy Draven Cage - 06/07/2010 8:08 PMWWE: John Morrison - Rock Star DVD ReviewBy Draven Cage - 05/23/2010 11:12 AM
WWE Title Belts: A Guide to the GoldBy Beltmark - 09/19/2007 4:02 PMT3C: The History of WrestleManiaBy Stephen Ashfield - 04/04/2009 10:00 PMRIP Brian “Crush” AdamsBy Steve McLaren - 08/16/2007 11:52 PMHulk Hogan ProfileBy Dan - 07/13/2004 11:00 PMDeath in WrestlingBy Draven Cage - 01/17/2010 1:44 AMBrock Lesnar ProfileBy Mitchell Jones - 08/25/2003 12:00 AMUltimate Warrior ProfileBy Dan - 04/24/2005 11:00 PMEddie 'Umaga' Fatu ObituaryBy TheBigBoot - 12/06/2009 1:27 PMWWE Divas - Tropical Pleasure ReviewBy Dan - 08/25/2003 11:00 PMWWE Theme Addict CD ReviewBy Dan - 11/08/2004 12:00 AM
WWE Undertaker's Deadliest Matches DVD ReviewBy Draven Cage - 09/26/2010 10:37 PMWWE Best PPV Matches of the Year 2009-2010 DVD ReviewBy Draven Cage - 09/01/2010 9:00 PMWWE Live in the UK (April 2010) DVD ReviewBy Draven Cage - 08/17/2010 10:39 PMWWE Wrestlemania 26 DVD ReviewBy Draven Cage - 08/07/2010 11:28 PMWWE Rumble Road: Untold Stories from Outside the Ring Book ReviewBy Dante Spears - 08/07/2010 10:56 PMWWE Elimination Chamber 2010 DVD ReviewBy Draven Cage - 07/28/2010 8:25 PMWWE Royal Rumble 2010 DVD ReviewBy Draven Cage - 07/25/2010 11:23 AMWWE Hart & Soul: The Hart Family Anthology DVD ReviewBy Draven Cage - 07/15/2010 10:30 PMWWE: Shawn Michaels - My Journey DVD ReviewBy Draven Cage - 06/07/2010 8:08 PMWWE: John Morrison - Rock Star DVD ReviewBy Draven Cage - 05/23/2010 11:12 AM
WWF Survivor Series 2001 ReviewBy Dan - 08/18/2003 11:00 PMWWE Evils of 2003By Simon Lamb - 01/03/2004 12:00 AMECW: The Most Extreme Matches DVD ReviewBy Mitchell Jones - 04/13/2006 11:00 PMWWE Armageddon 2005 DVD ReviewBy Chris Dewing - 03/10/2006 12:00 AMLittle Big MenBy The Cynic - 03/29/2004 11:00 PMWWE Hall of Fame: 2004 Induction Ceremony Review By Stephen Ashfield - 12/03/2004 12:00 AMUnited State of Wrestling #6By Andrew Morris - 02/22/2005 12:00 AMWWF In Your House 18 ReviewBy Dan - 07/31/2003 11:00 PMThe Gorilla Position #5: A Christmas StoryBy Darlin' Danny Dunn - 12/24/2006 12:00 AMWWF WrestleMania VII Classic ReviewBy Dan - 03/31/2005 11:00 PM
Wrestling101 - News
WWE Friday Night SmackDown November 26, 2010 Detailed ResultsBy Cassidy Haslett - 11/27/2010 4:59 AM WWE Superstars November 25, 2010 Detailed ResultsBy Cassidy Haslett - 11/26/2010 3:02 AM WWE NXT November 23, 2010 Detailed ResultsBy Cassidy Haslett - 11/24/2010 9:21 PM WWE: RAW Rating for November 22, 2010By Cassidy Haslett - 11/24/2010 8:24 PM WWE: Legend & WWE Agent/Producer Suffers A Heart Attack!By Cassidy Haslett - 11/23/2010 7:29 PM WWE: SmackDown Writer & Occasional TV Character Leaves The WWE!By Cassidy Haslett - 11/23/2010 7:07 PM WWE Monday Night RAW November 22, 2010 Detailed ResultsBy Cassidy Haslett - 11/23/2010 4:27 AM WWE Survivor Series 2010 Detailed ResultsBy Cassidy Haslett - 11/22/2010 4:05 AM WWE Spoilers: Final Card for WWE Survivor Series!By Cassidy Haslett - 11/21/2010 10:22 PM WWE Week In Review: November 14, 2010- November 20, 2010By Cassidy Haslett - 11/21/2010 9:02 PM
WWE: Updates on Chris Benoit's DeathBy Kam - 06/26/2007 10:56 AM WWE: Pay-Per-View Schedule for 2009By Cassidy Haslett - 12/03/2008 8:16 PM WWE: Legend & WWE Agent/Producer Suffers A Heart Attack!By Cassidy Haslett - 11/23/2010 7:29 PM Ultimate Warrior's ex wife makes strong allegations against him in new tell all bookBy Nemesis Enforcer - 10/08/2008 9:15 PM WWE: When Will The Undertaker Return?By Cassidy Haslett - 06/09/2008 8:23 PM WWE: 10 wrestler's suspendedBy Nemesis Enforcer - 08/30/2007 8:30 PM WWE: Lita on Playboy, her ring name...By Chris Dewing - 01/16/2004 7:06 PM WWE: Poster for WWE Night of Champions 2008By Cassidy Haslett - 05/02/2008 11:25 PM WWE Night of Champions 2009 ResultsBy Cassidy Haslett - 07/27/2009 3:16 AM WWE SummerSlam 2009 Detailed ResultsBy Cassidy Haslett - 08/24/2009 3:08 AM
WWE Friday Night SmackDown November 26, 2010 Detailed ResultsBy Cassidy Haslett - 11/27/2010 4:59 AM WWE Superstars November 25, 2010 Detailed ResultsBy Cassidy Haslett - 11/26/2010 3:02 AM WWE NXT November 23, 2010 Detailed ResultsBy Cassidy Haslett - 11/24/2010 9:21 PM WWE: RAW Rating for November 22, 2010By Cassidy Haslett - 11/24/2010 8:24 PM WWE: Legend & WWE Agent/Producer Suffers A Heart Attack!By Cassidy Haslett - 11/23/2010 7:29 PM WWE: SmackDown Writer & Occasional TV Character Leaves The WWE!By Cassidy Haslett - 11/23/2010 7:07 PM WWE Monday Night RAW November 22, 2010 Detailed ResultsBy Cassidy Haslett - 11/23/2010 4:27 AM WWE Survivor Series 2010 Detailed ResultsBy Cassidy Haslett - 11/22/2010 4:05 AM WWE Spoilers: Final Card for WWE Survivor Series!By Cassidy Haslett - 11/21/2010 10:22 PM WWE Week In Review: November 14, 2010- November 20, 2010By Cassidy Haslett - 11/21/2010 9:02 PM
WWE Spoilers: Final No Way Out 2009 CardBy Cassidy Haslett - 02/14/2009 4:04 AM WWE: Update on Ric FlairBy Cassidy Haslett - 10/19/2007 10:41 PM WWE: Complete list of 2008's PPV dates and locationsBy Nemesis Enforcer - 11/18/2007 7:23 PM TNA: Final Card For Tonight's Lockdown PPVBy Nemesis Enforcer - 04/18/2010 12:00 PM WWE: Bret Hart Discusses Competing at WrestleMania & His Return To The WWE!By Cassidy Haslett - 02/11/2010 4:45 AM WWE: Vickie Guerrero not speaking with her familyBy Nemesis Enforcer - 07/22/2008 3:47 PM WWE: Cannon Release Granted, Sun Article & Possible RVD/ECW PPV OpponentBy Devilish Angel - 04/28/2006 1:43 PM WWE: Amount of profit WWE Films has made revealedBy Nemesis Enforcer - 02/23/2008 7:04 PM WWE: Leprechaun For Finlay & Possible Jeff Hardy Return? By Devilish Angel - 05/07/2006 3:48 PM Funking Conservatory: Latest Card For Janaury 28th Show & MoreBy Devilish Angel - 01/21/2007 10:03 AM
Wrestling101 - Blog
SSP#28: WWE Money in the Bank 2010 PredictionsBy Edgedogg - 07/18/2010 12:56 PMSSP#27: WWE Fatal 4 Way Predictions By Edgedogg - 06/20/2010 10:10 AMRuses Raw Review: 31st May 2010By David Ruse - 06/01/2010 9:28 PMSSP#26: WWE Over the Limit 2010 PredictionsBy Edgedogg - 05/23/2010 10:45 AMRuses WWE Raw Review: 3rd May 2010By David Ruse - 05/08/2010 12:20 AMRuses WWE Extreme Rules 2010 ReviewBy David Ruse - 04/26/2010 11:05 PMSSP#25: WWE Extreme Rules PredictionsBy Edgedogg - 04/21/2010 8:55 PMRuses WWE Raw Review: 12th April 2010By David Ruse - 04/16/2010 10:12 PMSSP#24: My WWE Wrestlemania 26 ExperienceBy Edgedogg - 04/11/2010 8:22 PMRuses WWE Raw Review: 5th April 2010By David Ruse - 04/07/2010 9:12 PM
SSP: My WWE WrestleMania 25 WeekendBy Edgedogg - 04/22/2009 10:28 PMSSP#19: WWE Royal Rumble 2010 Predictions, Good Idea Bad Idea and the SSP Top TenBy Edgedogg - 01/17/2010 1:36 AMThe Rumor Mill- Featuring WWE Release Rumors and Possible Reasons for Recent ReleasesBy The Informant - 03/04/2010 10:36 PMTSC: WWF Royal Rumble 1988By The Beltster - 01/22/2008 8:03 PMSSP #8: Shawn Michaels at WrestlemaniaBy Edgedogg - 03/26/2009 10:41 PMRuses WWE Extreme Rules 2010 ReviewBy David Ruse - 04/26/2010 11:05 PMCBlog #52- WWE Royal Rumble Predictions, Raw Guest Hosts and WrestleMania 26By Cassidy Haslett - 01/25/2010 10:11 PMSSP #2: The Undertaker and his WrestleMania Undefeated StreakBy Edgedogg - 02/01/2009 2:11 PMCBlog #49 - WWE Iron Man Match HistoryBy Cassidy Haslett - 10/24/2009 11:13 PMCBlog #46: Lilian Garcia, The Undertaker and Rey MysterioBy Cassidy Haslett - 09/24/2009 8:16 PM
CBlog IX- Chris Benoit By Cassidy Haslett - 06/26/2007 10:29 PMWWE's CensorshipBy Guest Blogger - 03/30/2009 1:02 AMCBlog XLV - Jeff Hardy, Linda McMahon, TNA Releases and more!By Cassidy Haslett - 09/17/2009 9:57 PMCBlog #46: Lilian Garcia, The Undertaker and Rey MysterioBy Cassidy Haslett - 09/24/2009 8:16 PMCBlog #48- CM Punk, John Cena and WWE Hell in a CellBy Cassidy Haslett - 10/08/2009 10:08 PMWWE 2009 Slammy Awards - My WinnersBy David Ruse - 12/14/2009 1:51 AMWWE: My Hopes For 2010By David Ruse - 01/11/2010 1:19 AMSSP#19: WWE Royal Rumble 2010 Predictions, Good Idea Bad Idea and the SSP Top TenBy Edgedogg - 01/17/2010 1:36 AMSSP#21: WWE Elimination Chamber 2010 PredictionsBy Edgedogg - 02/19/2010 11:32 PMSSP#23: WWE Wrestlemania 26 PredictionsBy Edgedogg - 03/19/2010 11:18 PM
CBlog XXIII- RAW, Unforgiven & Ortons InjuryBy Cassidy Haslett - 08/19/2008 10:27 PMTGP: Great Balls of Fire! Vince is dead and does it matter!By Darlin Danny Dunn - 06/25/2007 12:24 PMSSP#25: WWE Extreme Rules PredictionsBy Edgedogg - 04/21/2010 8:55 PMSSP: Chris Jericho at WWE WrestleMania 25By Edgedogg - 03/10/2009 10:01 PMSSP#28: WWE Money in the Bank 2010 PredictionsBy Edgedogg - 07/18/2010 12:56 PMTP: The Emergence of TNA Wrestling?By Tony Pentin - 08/11/2008 10:43 PMSSP #1: WWE Royal Rumble 2009 PredictionsBy Edgedogg - 01/25/2009 3:16 PMSSP#27: WWE Fatal 4 Way Predictions By Edgedogg - 06/20/2010 10:10 AMThe Rumor Mill: Featuring Bret Hart, Kane, Future Guest Hosts and More.By The Informant - 09/26/2009 8:52 PMSSP#13: Thoughts on The Bash and the WWE Superstar Trade By Edgedogg - 06/30/2009 11:15 PM
Wrestling101 - Latest Discussions
[Privacy] [Sitemap] [Link to us] The contents of this webpage are copyright 2003 - 2009 Wrestling 101. All Rights Reserved.
Script execution time: 0.30395 seconds