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WWE: Vivendi Entertainment Acquires WWE DVD Distribution Company
by Cassidy Haslett on 14 September 2009 10:36 pm |
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Vivendi Entertainment issued a press release announcing that they have acquired Genius Products, Inc., who happen to own the distribution rights of World Wrestling Entertainment home video products. WWE switched to Genius years ago after dropping Sony as their distributors in return of a better deal however Genius has been posting bad numbers lately and the deal was not a surprise. As part of this acquisition, Genius Products will continue operations and has entered into a new multi-year distribution deal with Vivendi Entertainment to distribute Genius' remaining catalog and future releases. The press release also outlines WWE's success in the DVD market, saying, "The Genius transaction encompasses the distribution rights for a wide array of home entertainment offerings, including: World Wrestling Entertainment with its many consistently chart-topping releases including the perennial best seller WrestleMania series." |
Source: Wrestling-Online Newsletter
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