US Wrestling Scene News

WWE: ECW & SmackDown! to Do Cross-Branding

WWE has a storyline article up on the official ECW web site talking about “meetings” between ECW General Manager Armando Estrada and SmackDown General Manager Vickie Guerrero regarding the idea of having talent from both brands compete on both ECW on Sci Fi and Friday Night SmackDown.

While the article is certainly kayfabe, the idea is very legitimate and is just one more step in WWE breaking down the ECW brand. The new idea makes sense considering that SmackDown and ECW talent already travel with each other, however, it is completely outside of what the company originally planned to do when they resurrected the ECW brand in June of last year.