special credit to Wrestling Observer Newsletter for the following
— Back in the spring of this year, Vince McMahon made the call to downplay the sexiness of the WWE Divas and has decided to do so again. This action is an attempt to try to book WWE in a more family friendly way since kids are a larger part of the audience and the adult audience has drifted since the Benoit murders.
There is concern within the company that the portrayal of women as sex objects would potentially backfire with so many different media pieces coming. Vince said that they are looking to attract viewers from every demo and for the creative team to not be short sighted in who potential viewers are.