WWE Star ”JBL” Tag Teams with Baywood on Energy Drink
Baywood International, Inc. Neil Reithinger, President & C.E.O announced today that it has entered into an agreement with Layfield, Inc. to create and distribute specialty beverages nationwide.
The companies have jointly formed Layfield Energy and will roll out their first product in January, 2008 through major retail outlets and direct to consumer via a dedicated website. The product will be supported by a comprehensive multimedia marketing campaign.
"I know how to make a big splash and, believe me, we will make a huge one. I have endorsed several products over the years, and now I am truly thrilled about being involved with my own project. I am not only going to be endorsing the product, but I will be running the company full time with the great management at Baywood," stated John Layfield. "I believe in my marketing team and I believe in the product and, together, this will be a great ride," Layfield expressed further.
"Developing products that appeal to a mass audience is an essential part of our business," said Neil Reithinger, President & C.E.O. of the Company. "And working with JBL has been just fantastic. We’re as excited as he is."