Britney Spears has been mentioned quite a bit as of late on the company website and television broadcasts. Internally, a number of people are in the dark on what the deal is, but the feeling is that writers Brian Gewirtz and Michael Hayes — who would be in WWE’s "inner circle" – know something that others aren’t aware of. It should also be noted that all mentions of Spears are planned and not a coicidence. There were talks of using her in late 2006 in the Kevin Federline angle, but her separation from him put an end to that. They approached her again to do a Royal Rumble-to-WrestleMania storyline, but she was such a mess at the time that they went with Donald Trump instead.