The McMahon’s have been rumored to be interested in starting a mixed martial arts promotion. Shane McMahon in particular is said to be a big fan of the sport and the McMahon name has come up a number of times when various promotions have been up for sale (including PRIDE) or starting up.
Billionaire entrepreneur Mark Cuban has spoken before about working with the McMahon’s in the MMA world. Cuban owns "HDNet", a high-definition TV channel that features a lot of MMA shows. HE is trying to put together the heavyweight fight that everyone wants to see later this year – Randy Couture vs. Fedor Emelianenko.
In a recent interview with The Edmonton Sun, Cuban was asked:
Are you trying to form an MMA company to rival the UFC? Are you thinking of involving the McMahon family from the WWE?
His answer was: "Absolutely. We are looking to partner where we can, do our own promotions where it makes sense. We think the future is built around the fighters and their personalities. No one else has this focus and partnership approach. We think it’s a winner."