For the fifth consecutive month, unique visitors to WWE’s web site declined. In January, WWE had 15.5 unique visitors. The prior four months were 17.6 million, 16.6 million, 16.1 million and 15.6 million. During the summer, WWE averaged better than 20 million unique visitors per months. The decline in visitors precipitated WWE’s decision to add an "industry news" section. Michael Cole has also been released of his web duties but is still with the company.