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WWE: Traffic on Official website continues to drop

Traffic to WWE.com continues to slide as the website is doing its worst numbers in teams of page views in at least two years. Through the first two months of 2008, the site has averaged 359 million page views on a monthly basis, the lowest number on the graph going back two years. The figure is down from Q4 in 2007, in which WWE.com did 401 million page views per month. Unique visitors is also at its worst number in two years. Through the end of February, the site averaged 15.2 million monthly unique visitors, its worst number since Q1 in 2006 when the site averaged 14.0 million month unique visitors. Since last spring, WWE.com has lost approximately a quarter of their audience. Q2 drew 20.3 million visitors, Q3 drew 17.2 million, Q4 drew 16.1 million, and through February, the site drew 15.2 million.