Variety are reporting that WWE are moving to become more family friendly as they plan to produce their three weekly TV shows in a way that lands WWE a PG rating. Monday Night Raw on USA Network and ECW on Sci Fi are currently rated TV-14, while CW’s Friday Night SmackDown, who are preparing for the move to MyNetworkTV this fall is already a TV-PG.
Varierty reports, “WWE stressed that its shows wouldn’t become tamer, as a result of the change. They’d just focus more on its over-the-top characters and storylines, rather than attention-grabbing stunts that may have been considered too outrageous in the past.”
A WWE representative said, “It’s the continuing evolution of the company to create content for our growing audience of younger viewers.” WWE recently released a kids magazine and website to help target the same demo with original content. Their film division WWE Studios will also help steer away from Rated R content.