WWE VP of Marketing Greg Rochester told Variety.com that the company isn’t concerned with the viewership drop for Smackdown’s first week on MyNetwork TV. “IT’s not about where you start, it’s where you end up,” Rochester said. “We’ve seen this movie before. We’ve done this with other brands. This was week one. We’re going to keep the pressure on this launch.” To read the full story, visit Variety.com.
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