WWE is spending $10 million in advertising on networks such as ESPN, MTV, and USA Network for WrestleMania 25, according to a MultiChannel.com article. “We’ll deliver 1.3 million pieces of that direct mail, which not only promotes the PPV event, but also other tie-in Wrestlemania promotions,” said WWE V.P. Peter Clifford.
“It serves as a multipurpose promotion for WWE and our affiliates.” Clifford also predicted that the show will draw over one million buys. To read the full article with more details on the WrestleMania marketing plan, visit MultiChannel.com.