In a follow up to the LA Times article we previously posted, Joe Flint of the LA Times has posted a blog, following up on the possibility of a WWE network. Here are the highlights:
It is noted that WWE programming was a tough sell to advertisers and families, and that is why McMahon has pushed the softer, WWE PG agenda.
The article says that while the timing may not be ideal to start a new network, the WWE has strong relations with cable and satellite operators, which will be hard to ignore.
There would be no plans to move Raw off of the USA Network.
McMahon made the following comments: "It won’t be a threat, it’ll be an integration, it’s good for `RAW’ to be on USA." He also mentioned that it would be a tool in negotiations, "Having your own network allows you a lot of leverage."