Some people in the company figure that the no-blood rule is just a phase and blame it mostly on Linda McMahon running for office. One of the main reasons WWE has stopped wanting blood on TV is because agreements that have been made to attract a higher class of sponsors. The feeling is that if WWE’s popularity goes way down then they would probably change the rule but Linda McMahon winning or losing the election won’t bring any changes. Dave Meltzer believes that the PG rule will likely be in effect until either the license deal with Mattel runs out, which is years from now, or another company, such as TNA, takes away from WWE’s popularity.
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