Let me take you back to the recent past. The WWE was struggling; buy rates were down, fans were turning away and the product was stale. Then Shane McMahon appearing on Nitro, in the middle of Raw, and suggesting that he was about to take over the recently purchased WCW. It was a great idea. McMahon v McMahon, brand v brand. Of course, the Invasion angle was so badly handled that it crippled WCW, and it was folded into its more successful parent. The biggest storyline of that or any year, and the best reaction Vince got from the fans was a yawn.
The Rock’s done it. Jesse Ventura’s done it. Hulk Hogan just couldn’t do it. The wrestling world craves it. What is it? Legitimacy.