Shane McMahon, who previously was only involved in WWE’s internet projects, has taken a more active role in the creative process in recent weeks. Shane has been sitting in on meetings and throwing out a bunch of suggestions.
Shane has been credited for putting the Floyd Mayweather deal together. Shane is also said to be responsible for the recent South American tour and has spearheaded an effort to get the company into China.
It’s worth noting that Stephanie McMahon is getting ready to take her maternity leave, and Shane could be making an effort to fill her position while she’s gone. Whether he gets the spot or not will likely reveal itself by a change in the style of booking we see on TV, as Shane has a different vision for the creative end of the company.