US Wrestling Scene News

WWE: Report Issued About Successful Launch In Mexico

October 28, 2008
MEXICO CITY, Mexico, October 27, 2008 — The network premieres of WWE Friday Night SmackDown and WWE RAW were a knock-out resulting in staggering TV audience numbers across Mexico. Both SmackDown and RAW experienced the highest audience for a television program in prime time on their respective stations from October 3 to 19, 2008.

The household rating for the Friday, October 3 debut of WWE SmackDown was 10.14%, which means that more than 1.2 million TV households were watching. The WWE SmackDown audience continued to grow with the Friday, October 10 show, delivering 10.18%, representing over 1.2 million TV households. This past Friday, October 17, the show delivered 9.31%, with over 1.1 million TV households tuning in. WWE Friday Night SmackDown airs weekly on Azteca 7 at 10pm 9 (CT).

On Sunday, October 5, the TV household rating for the premiere of WWE RAW was 8.15%, which means that more than one million TV households were watching. WWE Raw continued to deliver strong audience on Sunday, October 12, delivering 6.9%, representing over 868,000 TV households. This past Sunday, October 19, the show delivered 7.48%, with over 940,000 TV households tuning in. WWE Raw airs on Galavision 9 every Sunday at 5:30 PM (CT).

“We are ecstatic with the TV ratings for the debuts of WWE RAW and Friday Night SmackDown since we launched on open TV in Mexico,” stated Shane McMahon, Executive Vice President, Global Media for WWE. “I would like to thank our TV distribution partners, TV Azteca and Televisa. These partnerships allow WWE the maximum TV household penetration in Mexico. More importantly, I’d like to thank our fans in Mexico for consistently showing such enthusiasm and support for the WWE brand and our Superstars”.

Source: IBOPE AGB Mexico, Television Audience Measurement,MSS October 3-5, 2008; provided by MindShare Mexico.