WWE SmackDown! Gets A Two-Year Pickup By UPN
STAMFORD, Conn., Jan 21, 2004 — World Wrestling Entertainment(TM) said today that it is excited with UPN’s decision to exercise its option to renew WWE(R) SmackDown!(TM) for two more years, keeping the program on UPN at least through September 2006.
Dawn Ostroff, President, Entertainment, UPN, made the announcement during the Television Critics Association press tour this past Sunday.
“UPN’s renewal of WWE SmackDown! for two more years is great news for us and all WWE fans,” said Linda McMahon, CEO of WWE. “We are delighted to continue to be part of the UPN family.”
Since its debut on UPN on August 26, 1999, WWE SmackDown! consistently has been the network’s most successful program and a magnet for male teens on Thursday nights. WWE SmackDown! continues to be UPN’s highest rated show among total viewers and across virtually all key adult and male demographics. With an original SmackDown! 52 weeks a year, UPN has consistently ranked as the number one network on Thursday among male teens, and a solid third among persons 12-34 and young men, behind only CBS and NBC.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania XX, to be broadcast live on pay-per-view from Madison Square Garden in New York City on March 14, 2004, go to wrestlemania.wwe.com.
Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc.
SOURCE: World Wrestling Entertainment
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