The latest (March 31) edition of the Wrestling Observer is reporting that WWE is searching for a "Brand Manager" to handle the promotion of the WWE Divas. The job is described as "developing and selling promotional concepts involving the talent to raise their profile, get endorsement deals for talent, expand their core fan base, and manage third-party promotional and endorsement contacts such as appearances." WWE is also looking to develop revenue generation activites like Fan Clubs, producing marketing materials specifically to the WWE Divas and to develop new ideas and concepts for the Divas. So in more or less words, it’s about the equivalent of an "Agent" for Actors and Musicians and such. The job will be to focus on promoting the Divas specifically and trying to make them better and more popular/marketable, whether it be by appearances or storyline ideas.
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