WWE Vice President of Distribution and Affiliate Marketing Peter Clifford told Multichannel News that the company hasn’t ruled out the possibility of cutting some pay-per-view events from the schedule. “We’re constantly looking at our product to find out how to make it better,” Clifford told Multichannel News.
Clifford also noted that he’s hopeful that changing the names of some pay-per-view events will lead to more buys. “We’ve been doing these PPVs for a few years and we felt that some of the PPVs were a little flat in terms of what we wanted the titles to project, so we looked to see which ones we can rename,” he said. To read the full story, visit Multichannel.com.